This is the 11th in a year-long ‘Love for Local’ series called NB365: portraits of New Brunswick entrepreneurs, businesses and organizations. Every day, a new portrait will be shared through Facebook, LinkedIn, Instagram and Huddle, a media partner with Love for Local. In this one, CEO and co-founder Susan Chalmers-Gauvin shares her thoughts on the contributions of the Atlantic Ballet of Canada.

AT ATLANTIC BALLET ATLANTIQUE CANADA, WE ARE ENTERING OUR 20TH ANNIVERSARY SEASON AND WE HAVE GONE FROM A START-UP TO THE LARGEST PROFESSIONAL PERFORMING ARTS ORGANIZATION IN NEW BRUNSWICK. WE ARE A TOURING COMPANY SO WE PERFORM HERE AT HOME IN OUR BEAUTIFUL PROVINCE BUT ALSO ACROSS CANADA, THE U.S. AND EUROPE, SO OUR CLIENTELE IS BOTH LOCAL AND INTERNATIONAL.

We work with artists, theatres and producers in multiple countries. Over the years we have had the great privilege of performing for audiences in every province of Canada as well as New York, Florida, Ohio, North Carolina, Switzerland, France, Belgium and Germany.

As an organization, we are deeply committed to using our art as a platform for community impact. We believe the arts are a means to engage communities in public dialogue and a powerful vehicle for the development of our community’s creative capacity across all demographics.

Every year we undertake outreach and education opportunities with literally thousands with collaborations across multiple sectors including education, newcomer associations, social/health institutions, youth organizations, indigenous communities and the ICT sector. The pandemic caused us to pivot and innovate like never before.

Our entire team leaned in and we created a brand-new outdoor experience – Ballet by the Ocean – which will become part of a new tourism business strategy for our organization, allowing us to continue to grow and reach new audiences.

We learned the true strength of our staff and team to work together, to overcome obstacles and succeed. The pandemic brought us closer together and gave us a renewed appreciation of each other and the strengths we all bring to the organization. Local businesses make a difference because they directly support families living in our community, showcase our amazing homegrown talent and build local capacity.

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