This is the fourth in a year-long ‘Love for Local‘ series called NB365: portraits of New Brunswick entrepreneurs, businesses and organizations. Every day, a new portrait will be shared through Facebook, LinkedIn, Instagram and Huddle, a media partner with Love for Local.

RICK SNYDER WAS JUST A 10-YEAR-OLD WHO LOVED HIS BMX WHEN HE FIRST ENCOUNTERED THE CYCLING INDUSTRY. LITTLE DID HE KNOW THAT DECADES LATER, HE AND HIS WIFE HEATHER WOULD OWN MIKE’S BIKE SHOP IN DIEPPE, ONE OF NORTH AMERICA’S BEST BIKE SHOPS, ACCORDING TO THE NATIONAL BICYCLE DEALER’S ASSOCIATION.

“I’ve been in the bike business for 40 years, it’s all I’ve ever done.”

Living proof that a childhood passion can grow to become a life legacy, Rick is a success story we are proud to count among us in New Brunswick.