This is part of a year-long ‘Love for Local’ series called NB365: portraits of New Brunswick entrepreneurs, businesses, and organizations. Huddle is a media partner with Love for Local. Today we feature Natasha Dhayagude and David Brown of Chinova Bioworks, in Fredericton.

CHINOVA BIOWORKS STARTED IN 2016 WITH A SIMPLE GOAL: TO DELIVER CLEAN-LABEL INGREDIENTS AND REDUCE FOOD WASTE.

While it seems simple, consumers and brands were faced with only one choice: artificial, hard to pronounce preservatives. Chinova was founded to help fill this gap.

Looking to nature, we found a natural and sustainable alternative in a fiber extracted from white button mushrooms.

Since then, we have been working tirelessly to tap into the amazing protective qualities of this mushroom extract so that we can maintain product quality, freshness, and shelf-life in a sustainable way–resulting in increased consumer satisfaction and reduced food waste.

Consumers are demanding natural ingredients in their food and beverage products. We provide an entirely natural preservative that is both highly effective and doesn’t affect the taste of your favourite products.