This is part of a year-long ‘Love for Local’ series called NB365: portraits of New Brunswick entrepreneurs, businesses, and organizations. Huddle is a media partner with Love for Local. Today we feature Jonathan Morrison of Lost And Found Ice Cream, in Moncton.

Having been employed in kitchens for my whole adult life, I have developed a love (maybe a need) for food and creativity.

While working long hours in the kitchen is a necessity, it doesn’t allow you to allocate much time for outside projects. The pandemic, however, gave us just that. It allowed some of us the time to refocus our energy.

When it came to the local ice cream, I felt that there was something missing.

We have an abundance of delicious local products at our doorstep that we needed to showcase. The ice cream shop allows me to pursue my passion for cooking while maintaining a quality of life.

Let’s be honest: local ingredients taste better. If you want to offer the most delicious product, local is the secret ingredient.

Our saying at the shop is “if it grows here, it’s in here,” which means we will never have an ingredient in our ice cream from somewhere else if it grows in New Brunswick.

We take pride in showcasing the hard work that the farmers put into their products.

When you contribute to a local business, you are contributing to the growth of the community. We care about that and we are invested in our community’s future and well-being, we all should.