WHAT WAS BORN OUT OF A SINCERE DESIRE TO SUPPORT LOCAL BUSINESSES AT THE BEGINNING OF THE COVID-19 PANDEMIC HAS EVOLVED INTO A MOVEMENT OF LOCAL SUPPORT AND EMPOWERMENT.
Love for Local – New Brunswick has been supporting N.B.-based businesses of all sizes since last March, an idea that originated with the Chamber of Commerce for Greater Moncton, which was looking to mount a widespread community support campaign.
A year in, with businesses still needing community support, Love for Local co-founder Brad LeBlanc says the group is ready to take the next step in this ongoing campaign.
“We know that New Brunswickers love supporting local whenever and wherever they can. Our core goal with Love for Local is to be very vocal about all things local right across New Brunswick and serving both official language,” says LeBlanc. “That is why we’ve been hard at work on the next iteration of the campaign. We were tremendously pleased with the results of the first year, but we also knew it was time to evolve in order to amplify the impact.’’
Enter NB365. In collaboration with award-winning photographer Denis Duquette, the campaign will highlight 365 New Brunswick entrepreneurs, businesses, or organizations. That’s one portrait a day over the course of a year and it represents an investment of $100,000 from Love For Local – New Brunswick.